I had been to the same venue a handful of times for different events but I barely recognized it. Aside from the exquisitely colorful crowd, (the other events I attended were more, lets say, "buttoned-up") the place was fully transformed. The townhouse walls were painted Juicy Couture pink and the fireplaces were decked out, and filled with fuchsia and purple hued flowers.
And let's not forget the food...Handsome hipster waiters cruised around the floor with trays of bun-less mini Juicy-burgers, and other fast-food themed items. Well played Juicy, well played.
And now for the clothes...
|A well appointed fireplace.|
|There were a number of faux-fur vests scattered through-out the collection.|
|Loving the wide lapel.|
|I was so busy trying to get this photo that I didn't get to try one.|
|Love the long orange number with the slit.|
|A close up of the fireplace.|
|Juicy is just not Juicy without the track suits.|
|I need one of these.|